By Royal Order of the King,

We have another message for you…

News flash: The King of Price, King Price Insurance, has recently joined the Race to the Sea team as the new title sponsor!

King Price Race to the Sea is a 100-mile gravel grinder from Franschhoek to Hermanus set for 30 January 2021. 

After having hosted the popular gravel road race, Race to the Sun in the North West Province from Hartbeespoort Dam to Sun City, the logical next step was to host a similar event in the picturesque Western Cape. Enter King Price Race to the Sea!

Gravel grinders are gaining in popularity all over the world. It combines riding on surfaces such as asphalt, gravel, dirt, some singletrack trails and maintenance roads. The distance usually ranges between 80 and 240 kilometres or even longer. Gravel road racing serves as the perfect midway between the two extremes of road racing at the one end and mountain biking at the other, and, yes, dare we say, even a great deal more fun.

Wynand van Vuuren, Head of Customer Experience at King Price is excited about this new venture, “As a proud sponsor of Race to the Sea, we at King Price are counting down the days to the event. Cycling from the picture perfect Franschhoek to Hermanus must be one of the most beautiful routes one can do. We can just imagine Race to the Sea becoming the most popular 100-miler amongst our mountain bikers.”

Fritz Pienaar, Ceo of Faces Advendurance says, “The King Price Race to the Sea will become a “have to do” event on the local calendar with it’s beautiful route and challenging course. We will treat you like royalty throughout the event and celebrate the accomplishment with you at the finish line. Join us on this unforgettable journey.”

We are looking forward to an exciting partnership with King Price at Race to the Sea and, riders, watch this space, fun and excitement is coming your way with King Price on board. 

More detail to follow soon.

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